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How To Become Microsoft Advertising Certified Professional (MACP)?

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How To Become Microsoft Advertising Certified Professional (MACP)?
General

Looking to expand your career in digital advertising and marketing? One of the most prestigious certifications you can earn is the Microsoft Advertising Certified Professional (MACP) designation.

To become a MACP, you will need to demonstrate a deep understanding of Microsoft advertising platforms and strategies, as well as proven experience in creating effective digital campaigns. In this guide, we will explore some of the key steps and requirements you need to meet in order to obtain your MACP certification.

Let's get into it.

how to become microsoft advertising certified professional

What is Microsoft Ads Certification?

Microsoft Ads Certification, also called Microsoft Advertising Certified Professional (MACP), is a credential awarded by Microsoft upon completing relevant courses. It indicates that you’re proficient in using the different ad products offered by Microsoft and have a solid understanding of how its advertising solutions can help clients create effective ad campaigns.

Becoming certified is the best way for advertisers, agencies, and media buyers to prove their online advertising skills. Microsoft recently rebranded the program, and now it is designed to ensure that only the most qualified individuals are given the title of MACP.

Looking just for exam answers to get certified faster? Check this MACP answerheet here.

What Certifications Do You Need For MACP Status?

To become a Microsoft Advertising Certified Professional (MACP), there are several different certifications that you will need to have. These include learning paths for search advertising, native and display advertising, and shopping advertising.

Each of these learning paths is designed to teach you the fundamentals of each type of advertising and provide real-world experience with using Microsoft's various ad products.

The details include:

1. Search Advertising Learning Path

The search ads path focuses on teaching you the basics of search engine marketing, including how to create ad campaigns and manage your budget effectively. This learning path includes online courses, videos, webinars, and practice exams to give you a strong foundation in critical concepts like keyword research, campaign strategy, bidding, and budgeting.

2. Native And Display Advertising Learning Path

The path teaches you the essentials of creating effective display ad campaigns using Microsoft's proprietary advertising tools. This learning path includes tutorials, e-books, webinars, virtual labs, and sample projects to help you gain hands-on experience with real-world scenarios for targeting customers through paid media channels.

3. Shopping Advertising Learning Path

Finally, the shopping path covers setting up and managing a successful shopping campaign using Microsoft Shopping Ads. This learning path includes video lessons, downloadable course materials, and practice quizzes to ensure you understand how to use this powerful ad product to reach potential customers who are actively searching for products like yours online.

Once you have completed all of the necessary certifications for each advertising type, you can take the Microsoft Advertising Certified Professional (MACP) exam.

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How To Get Started?

The steps for getting started with the certification program for the Microsoft audience network include:

1. Pick Your Path And Prepare For The Exam

Choosing your path to become a MACP is the first step in beginning your journey. There are two main steps to becoming certified: taking the online course and passing the exam.

The online courses provide a comprehensive learning experience that will prepare you for the exam with interactive videos, quizzes, and real-world scenarios. You can complete the course at your own pace and review critical topics as often as possible.

2. Pass The Certification Exam

Once you’re confident in understanding the material, you can schedule a time to take the certification exam. This exam tests your knowledge of the core concepts covered in the different advertising learning paths.

The exam is computer-based and consists of 50 questions covering all aspects of digital marketing. You need to get around an 80% score to pass.

3. Download Your Certification Badge

After passing the exam, you will receive your certification badge directly from Microsoft by email. This digitally signed badge represents your commitment to excellence in digital advertising. It can be shared online or embedded on websites and other materials to show your qualifications as a MACP.

What Are The Perks Of Certification?

Microsoft advertising certification comes with many benefits like Google ads that have the potential to set you on the path to success. You could get preferential treatment in your next job search or command more respect among colleagues and clients in your current position.

Earning these certifications will show employers and fellow professionals that you are committed to continuous learning, making it easier to progress in your career.

Some of the other benefits include:

  • Certification demonstrates best practices, knowledge, and proficiency in Microsoft Advertising products and allows access to exclusive resources, including sales tools, product training materials, and special offers.

  • You’ll be able to demonstrate advanced skills required for specialized roles as an Advertising Professional. This may help open doors for new opportunities and career growth in advertising.

  • You can easily monitor and optimize campaigns with performance data and insights, which can help save time and improve results.

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FAQs

1. I Already Had A Badge Before The Program Change. How Do They Affect Me?

As of April 2022, all certified professionals will automatically receive the new Microsoft Advertising Search Certification and digital badge. You can expect to receive an email from Credly, Microsoft Advertising’s digital badging partner, on April 27, 2022, with instructions on how to claim your badge. It'll be valid for one year from the award date.

There is no need to worry if you are already a Microsoft Advertising Certified Professional (MACP). Your certification will remain valid, and you can continue using your PDF certificate and logo. You can also opt to earn Native and Display and Shopping certifications under the new program if you wish. Either way, you will be able to take advantage of all the benefits of being a MACP.

2. What Happens If I Don't Pass The Exam?

If you do not pass the exam, you will not receive a certification. There are still several options available to help you continue learning and improve your skills. You may also choose to retake the exam at a later date.

3. How Can I Share The Badge?

You can share the badge on your LinkedIn profile, website, or other social media channels. Keep in mind that anyone who sees it will be able to click the link and see your certification status.

4. How Do I Maintain My Certification?

MACP is valid for one year from the date you pass the exam. You must recertify each year following a successful exam attempt to maintain your credential.

5. How Many Courses Do I Need To Complete For MACP Status?

There are 3 courses and you need to take all exams to become a Microsoft Advertising Certified Professional. They'll help in understanding of Microsoft’s ad products and how they can be used effectively in digital marketing campaigns.

6. How Can MACP Status Help Me?

MACP status is the highest level of certification that a Microsoft Advertising professional can achieve. Earning MACP status demonstrates in-depth knowledge of Microsoft ad products and solutions and a commitment to staying up-to-date on the latest industry trends.

MACP status holders are recognized as leaders in the industry, and they receive exclusive benefits that can help them stay ahead of the competition.

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